First, the internet …you are on it right now. It is this huge world wide web . . . uh, let’s make it simple. It is a whole bunch of computers connected together and talking in a way that we humans can understand. To a computer, these words are just a bunch of zeros and ones.
Whew, I am glad we got that out of the way. Now, marketing…hmmm, that one is a bit more difficult to nail down.
A market is where a whole bunch of people get together for the purpose of purchasing something. You go to, say, a Walmart or another grocery store. These are called markets because they put all the things you need in one area.
So, marketing, it putting things in one area, right?
Not exactly. Marketing is getting people to notice where you put all these things together so they will buy from you. If you go to a street market in Mexico, people are yelling and trying to get your attention so you will come look at their stuff and buy it. They are marketing at the market.
Simple put, marketing is getting the word out there that you are in business and you have something to sell.
So, internet marketing is communicating in a way that gets people to notice where you put your products or services online and encouraging them to buy.
Don’t try to make it more complicated than that.