Today is one of those days. I was thinking about content for sharing online. I thought, “We need to have quality content, but there needs to be a good amount that is covers what it needs to cover, but quality is better than quantity.” As my brains whireled around these thoughs, out popped the word “quantent.”
It a word is comprised of: content, quality and quantity. Let’s break these apart and see why they are important.
- Content: Content is anything you put online: artlicles, blogs, videos, tweets,…When you are doing any kind of marketing, you need to have content that relate to the people you are trying to connect with. Remember, online marketing is about building relationships. Content, then, is the door where we inivte people into our lives so that they can connect with us.
- Quality: Everthing you do online represents who you are. You want to show your best. Striving for excellence does not mean you need to be perfect. But your followers deserve to see your best. If you don’t spell well, get a friend or family member to read it over for you. It is worth going the extra mile because that is what you would want someone to do for you, right? If I am inviting friends over, I tidy up the place and make sure it looks (and smells) good for my guests. You want to do the same with your webpage and online presence.
- Quantity: We need to add value for our followers. We want to post relevant information, not just fluff to say we have something online. The key on quantity is to have just enough material to cover your subject. There is nothing worse than going to a page and reading a large article only to find out that there was no actual information in it. If you give enough information to keep your followers informed, when you offer something, they will buy because they know and trust you.
Keep your webpage (or any online presence) filled with quantent and you will see results. Internet marketing is not about being flashy, salesy or spammy, it is about building relationships. People buy from people they like and trust.
Lylizm: “Good QUANTENT builds relationships.”